In today’s Future AI Lab Menu:
Read time: 4 minutes
AI Influencers Take on $21bn Creator Industry
Meet Aitana Lopez (200k followers) who makes $10,000/month & gets paid $1000 per post to promote brands like Victoria’s Secret and hair care products like Olaplex.
But she isn’t just an influencer, she’s a “Virtual Influencer” who was made using AI.
She was created by a Spanish marketing agency, Clueless who were getting tired of the:
..so they created their own influencer using AI.
But are they really more effective than human influencers?
A case study by Instagram found a H&M ad with virtual influencer Kuki resulted in 91% decrease in cost per person remembering the ad + 11x more reach compared to a traditional ad. See it here.
Other partnerships include:
Some of the above partnerships date back a few years ago so you can tell they are AI generated however seeing how far AI image & video generators have come in the last year, it is going to be harder to tell real from fake.
Let’s not forget, there are entire teams that work behind the scenes to create these influencers but it will also become easier for anyone in the future to create their own influencer.
Impact on small businesses:
This is great for business owners who want a social media presence on short form video platforms like Tiktok/Insta/FB without showing their face, relying heavily on influencers and creators to drive traffic/revenue to their business.
But do people care it’s AI?
Well, to some degree we have all seen some real influencers who are “fake” or live a fake lifestyle. In my opinion, AI or not AI, if the AI influencer is great at capturing attention through storytelling, creating human connection, and relatability this would work. We’ve already seen proof (above).
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Tutorial – Create Linkedin Pic 1 Prompt
Create your own custom Linkedin Avatar in under 30sec!
Fun activity to do with your colleagues and friends 🙂
Just copy and replace the prompt below with your details:
Check out more images on my Linkedin & see what others have created + add me there if you haven’t already! 🙂
Want to take it further? Use Pika to make moving videos:
*Note: the prompting on images you upload isn’t great as it doesn’t follow what you tell it however the text to video feature is pretty cool to try!
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